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The Merlins Global Sports Ecosystem
Merlins Sports Entertainment is building a global ecosystem connecting sports storytelling, immersive experiences, athlete performance innovation and modern lifestyle brands. Through films, global exhibitions and performance products, Merlins brings fans closer to the athletes, teams and sporting events shaping the future of sport.
Merlins Studios
Original films, documentaries and micro-dramas exploring the culture, personalities and untold stories of global sport.
Merlins Streets
Screen-to-streets storytelling capturing fan culture from the world’s biggest sporting events.
Merlins Immersive
Global touring exhibitions that bring legendary teams, athletes and sports history to life through immersive environments.
Merlins Performance Lab
Innovation for athletes including Merlins Guard, performance recovery and sports science.
Merlins Energy Source
A performance beverage designed for modern athletes, esports competitors and creators.
Merlins Sports Journal
Stories and insights from inside the Merlins ecosystem covering athletes, innovation and global sport culture.
Stories and insights from inside the Merlins Sports Entertainment ecosystem, covering athletes, innovation and global sports culture.