Born at 30 Rock in 1998 with an NBC launch tied to the original Merlin mini-series, Merlins Sports Entertainment has always lived between screens and streets.

From the early days of energy drinks and racing teams to today’s immersive experiences, podcasts, and street-level culture, the mission remains the same — listen to the fans, follow the energy, and bring the magic back to sport.

Knights of Sports continues that journey — real voices, real stories, told where the game actually lives.